What Do You Think? Should This Ad be Banned?

My friend Sarah Ezekiel is a PALS who lives in London. There is a TV ad she starred in, a public service announcement from the MND Association in the UK. MND stands for Motor Neuron Disease, which is what ALS/Lou Gehrig's Disease is called outside of North America. The ad is disturbing, but no more disturbing than the PSAs for stop-smoking campaigns, which show people with laryngectomy holes in their throats, shots of rotting lungs, and people gasping for air. You can read the article [link above] from a UK newspaper, and you can watch the video at this link

Disturbing? Yes. It's supposed to be. Scary? Of course. But you can turn the video or the TV off. We can't turn off ALS/MND. Why is this disease so scary to people? I'd be interested in getting feedback from people, especially from people who don't live ALS/MND firsthand, like patients and caregivers.